Experience

Professional Experience

SER METRO-DETROIT, DETROIT, MICHIGAN, UNITED STATES

Social Media Outreach Specialist, May 2021 -- Present

• Create and distribute email marketing campaigns to partners and the community that led to a 10% increase in engagement, interact with industry professionals and influencers via social media that strengthened SER’s network by 10%, plan, create, publish and share new outreach materials for SER on a daily basis that increases brand awareness, develop and execute marketing strategies for projects and programming.

• Write, proofread and edit creative and technical content, attend public/community events, career and job fairs to promote initiatives, take videos and photographs, ensure creative marketing materials undergo regular review and adhere to SER Metro’s guidelines, stay abreast of latest social media trends, techniques and best practices, work closely with Programming, Case Management and job developers to promote scheduled events.

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BOYS HOPE GIRLS HOPE OF DETROIT, DETROIT, MICHIGAN, UNITED STATES

Public Relations Specialist, January 2020 – January 2021

• Designed and executed a social media and marketing campaign that produced over $10,000 in donations. This three week campaign included a press release, email marketing, webpage design, connecting with brand influencers, and social media content.

• Created and executed multiple social media campaigns that led to a 15% increase in donations, designed and shared social media content that led to a 25% organic increase in overall engagement on all platforms, created and implemented various email marketing campaigns to promote charitable giving, designed numerous webpages that were integrated into email marketing campaigns and BHGH of Detroit’s website.

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LIQUIDGOLDCONCEPT, YPSILANTI, MICHIGAN, UNITED STATES

Digital Marketing Specialist, June 2020 – December 2020

• Created and executed multiple social media campaigns that led to a 10% increase in engagement on all platforms, assisted in creating official branding guidelines that are used by the LGC executive team, international distributor partners, and website development teams, aided in establishing a plan of action to optimize LGC’s LinkedIn account for ads and implemented digital marketing strategies to boost sales, created and executed email marketing campaigns to increase engagement with LGC’s website, social media platforms, and influencers, utilized Google Ads and Google Analytics to implement improvements to optimize website traffic analysis.

Volunteer Experience

ANN ARBOR HANDS-ON MUSEUM, ANN ARBOR, MICHIGAN, UNITED STATES

Google Ads Campaign Strategist & Client Liaison, January 2020 – April 2020

• Point of contact between the team and the AAHOM, analyzed campaign requirements and created campaign strategy, identified the right targeting methods and prepared ad content and creatives, setup landing pages and setup and optimized campaigns, generated and shared progress reports.

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WASHTENAW COMMUNITY COLLEGE, ANN ARBOR, MICHIGAN, UNITED STATES

Communications Strategist, August 2019 – January 2020

• Studied the objectives and needs of the WCC Intercultural Communications course to develop public relations strategies that would promote ideas, used emails as media communications to promote clients, coached the volunteer community in effective communication with the public, arranged presentations for clients to increase intercultural awareness, prepared and delivered speeches to further public relations objectives.

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Education

EASTERN MICHIGAN UNIVERSITY, YPSILANTI, MICHIGAN, UNITED STATES

Master of Science in Integrated Marketing Communications

September 2022 - December 2024

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EASTERN MICHIGAN UNIVERSITY, YPSILANTI, MICHIGAN, UNITED STATES

Bachelor of Science in Public Relations

September 2016 - December 2020

Academic Honors

• Dean’s List

Membership in Professional Organizations

• National Society of Leadership and Success Alumna

• Honor Society Alumna

Certifications

• Google Analytics Individual Qualification

• CDE-SPARK Digital Media Certification

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COMPUTER SKILLS

Social Media Management

Google Ads/Analytics

Microsoft Office Suite

Adobe Creative Suite

Webpage Design

HTML Coding

SEO/SEM

Canva

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WRITING SKILLS

Social Media Content

Email Marketing

Press Releases

Biographies

Media Lists

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COMMUNICATION SKILLS

Interpersonal Communication

Intercultural Communication

Nonverbal Communication

Interracial Communication

Public Speaking

Group Work