Experience

Professional Experience

LIQUIDGOLDCONCEPT, YPSILANTI, MICHIGAN, UNITED STATES;

ANN ARBOR SPARK, ANN ARBOR, MICHIGAN, UNITED STATES

Digital Marketing Intern, June 2020 – Present​

• Create and execute email marketing campaigns following the launch of their online lactation course

• Assist in user-testing areas of their online lactation course and assist in marketing research for the platform

• Strategize marketing techniques for the unique audience of the virtual learning platform vs. the existing audience for the current LGC

• Utilize Google Ads to work out bugs with the current setup and implement improvements to optimize website traffic analysis

BOYS HOPE GIRLS HOPE OF DETROIT, DETROIT, MICHIGAN, UNITED STATES

Public Relations Intern, April 2020 – Present

• Create and share MailChimp campaigns for weekly communications, for BHGH Detroit’s response to COVID-19, to highlight BHGH Detroit’s graduates, for the Hope Report, for the 2020 Annual Report, to announce the cancellation of the 3rd Annual Ford Body and Exterior Golf Outing, to announce the cancellation of the 10th Annual Liberty Mutual Golf Invitational, and to promote the new Hope House

• Create Adobe Spark webpages for the Hope Report, 2020 Annual Report, BHGH Scholars, and the new Hope House

• Create and share at least three social media graphics weekly.

• Update the BHGH Detroit website.

Account Executive, Jan. 2020 – April 2020

• Sole contact between the team and BHGH and edit and submit group work to BHGH.

• Update the team on weekly assignments and delegate daily tasks.

• Pull together the team’s final project.

• The lead in the design of BHGH’s brochure, webpage, and newsletter.

• Assist group members with work, such as create social media content and graphics.

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Volunteer Experience

ANN ARBOR HANDS-ON MUSEUM, ANN ARBOR, MICHIGAN, UNITED STATES

Google AdWords Campaign Strategist & Client Liaison, Jan. 2020 – April 2020

• Point of contact between the team and the AAHOM.

• Analyze campaign requirements and create campaign strategy.

• Identify the right targeting methods and prepare ad content and creatives.

• Setup landing pages and setup and optimize campaigns.

• Generate and share progress reports.

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Education

EASTERN MICHIGAN UNIVERSITY, YPSILANTI, MICHIGAN, UNITED STATES

Public Relations & Marketing, Graduate Dec. 2020

   Scholarships and Grants:

• Emerald Scholarship recipient

• TRUEMU Grant recipient

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Certifications

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• Google Analytics Individual Qualification

• CDE – SPARK Digital Media Certification

COMPUTER SKILLS

Adobe Creative Suite

Microsoft Office 

Canva

Google AdWords

HTML Website Creation

Social Media Management

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WRITING SKILLS

Press Releases

Media Lists

Biographies

Social Media Content

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COMMUNICATION SKILLS

Public Speaking

Interpersonal Communication

Interracial Communication

Intercultural Communication

Nonverbal Communication

Group Work