SER METRO-DETROIT, DETROIT, MICHIGAN, UNITED STATES
Social Media Outreach Specialist, May 2021 -- Present
Develop, implement, update and track social media platforms on a weekly basis, create outreach materials for SER programming, create Monthly SER Metro newsletters and distribute to partners and community, plan and execute outreach, recruitment and engagement efforts for agency’s programming, develop and update content on SER Metro's website.
Write, proofread and edit creative and technical content, attend public/community events, career and job fairs to promote initiatives, take videos and photographs, develop and execute marketing strategies for projects and programming, ensure creative marketing materials undergo regular review and adhere to SER Metro’s guidelines, ensure that the company is aware of social media trends, work closely with Programming, Case Management and job developers to promote scheduled events.
BOYS HOPE GIRLS HOPE OF DETROIT, DETROIT, MICHIGAN, UNITED STATES
Public Relations Specialist, January 2020 – January 2021
Designed and executed a social media and marketing campaign that produced over $10,000 in donations. This three week campaign included a press release, email marketing, webpage design, connecting with brand influencers, and social media content.
Created and executed multiple social media campaigns that led to a 15% increase in donations, designed and shared social media content that led to a 25% organic increase in overall engagement on all platforms, created and implemented various email marketing campaigns to promote charitable giving, designed numerous webpages that were integrated into email marketing campaigns and BHGH of Detroit’s website.
LIQUIDGOLDCONCEPT, YPSILANTI, MICHIGAN, UNITED STATES
Public Relations Specialist, June 2020 – December 2020
Created and executed multiple social media campaigns that led to a 10% increase in engagement on all platforms, assisted in creating official branding guidelines that are used by the LGC executive team, international distributor partners, and website development teams, aided in establishing a plan of action to optimize LGC’s LinkedIn account for ads and implemented digital marketing strategies to boost sales, created and executed email marketing campaigns to increase engagement with LGC’s website, social media platforms, and influencers, utilized Google Ads and Google Analytics to implement improvements to optimize website traffic analysis.
ANN ARBOR HANDS-ON MUSEUM, ANN ARBOR, MICHIGAN, UNITED STATES
Google Ads Campaign Strategist & Client Liaison, January 2020 – April 2020
Point of contact between the team and the AAHOM, analyzed campaign requirements and created campaign strategy, identified the right targeting methods and prepared ad content and creatives, setup landing pages and setup and optimized campaigns, generated and shared progress reports.
WASHTENAW COMMUNITY COLLEGE, ANN ARBOR, MICHIGAN, UNITED STATES
Communications Strategist, August 2019 – January 2020
Studied the objectives and needs of the WCC Intercultural Communications course to develop public relations strategies that would promote ideas, used emails as media communications to promote clients, coached the volunteer community in effective communication with the public, arranged presentations for clients to increase intercultural awareness, prepared and delivered speeches to further public relations objectives.
EASTERN MICHIGAN UNIVERSITY, YPSILANTI, MICHIGAN, UNITED STATES
Bachelor of Science in Public Relations
September 2016 - December 2020
Membership in Professional Organizations
National Society of Leadership and Success Alumna
Honor Society Alumna
Google Analytics Individual Qualification
CDE-SPARK Digital Media Certification
Social Media Management
Microsoft Office Suite
Adobe Creative Suite
Social Media Content