• Sydney Pope

Writing for Public Relations

A few helpful tips to remember for effective public relations (PR) writing.

Writing a successful public relations piece is not a simple task. PR specialists must address and please three different audiences and each of their priorities at the same time:

  • The journalist/influencer

  • The stakeholder’s audience

  • The business/organization/client

"Effective PR writing requires a strategic use of words and ideas to motivate and change behavior. It’s about creating action."

-- Smart, "4 Keys to Effective PR Writing"

Below are four steps to effective PR writing:

1. Prioritize a clean piece.

Just one grammatical or spelling error gives your audience an excuse, and a valid reason, to disregard everything else in your piece. Take your time to thoroughly edit every piece you produce. Not only is your reputation on the line, but also your client's.

2. Inform without the clutter.

Focus on concision. Make your point in as few words as possible; being brief, but comprehensive. Cut out irrelevant words, sentences and paragraphs.

Pro Tip: Aim for 20 words per sentence.

3. Emphasize persuasion.

Persuade using objective, data-driven tactics that will resonate well with skeptical gatekeepers.

Pro Tip: For more persuasive writing, replace commentaries and opinions with facts, statistics and hard data to strengthen your claims.

4. Add flair and panache.

Once your copy is clean, concise and persuasive, then you can dress it up a bit. Adding a little humor to your polished piece can breathe life into boring content.

The purpose of my blog is to inform and hopefully excite you about everything PR, as well as to entice you to seek a PR specialist to help with your brand. So please visit my blog again to find out more about PR.

Talk to You Soon,



Smart, Michael "4 Keys to Effective PR Writing." PR Daily. Accessed Jan. 27, 2021.

29 views1 comment

Recent Posts

See All