Why Public Relations?
Updated: Jul 29, 2020
A brief look at what public relations is and why your brand needs it.
Did you know that public relations (PR) has actually been around since the early 20th century? It has been around for quite some time, and yet there are people who don't know what PR is. Over time, PR has been defined in many ways, the definition evolves as PR's roles change and advances in technology. The modern definition of PR is:
“Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”
PR is all about influencing, engaging, and building relationships to shape the public perception of a brand.
Why Your Brand Needs PR
With good PR, you can build the story of your brand. PR will help you identify your brand's story, and you can choose who to tell it to. Another reason why your brand needs PR is because it will help identify your target audiences. PR will help your brand prioritize target audiences and identify the key messages that will resonate with that audience. PR will also help you choose the right communication channels through research tools that provide knowledge your brand can use to communicate more effectively. Last, and most importantly, PR will help you build authentic relationships. Relationships create brand loyalty, and you rely on brand loyalty to keep moving forward.
PR has a lot of functions and disciplines. The purpose of my blog is to inform and hopefully excite you about everything PR, as well as to entice you to seek a PR specialist to help with your brand. So please visit my blog again to find out more about PR.
Talk to You Soon,
"About Public Relations." PRSA. Accessed July 05, 2020. https://www.prsa.org/about/all-about-pr.
Pietsch, Victoria. "5 Ways PR Can Build Your Brand." Insyntrix. Accessed July 05, 2020. https://insyntrix.com/about/marketing-tips/5-ways-pr-can-build-your-brand.