Social Media for Artists
A look at what a social media strategy is and how to write it.
Being active on social media is great, but we all know that social media can be a massive drain on your time. Creating a social media strategy can help! Instead of aimlessly posting, liking, and retweeting, all your activities are planned out and are driven towards achieving your main objectives.
What Is a Social Media Strategy?
A social media strategy is a business plan for your social media activities. At first, it is very likely that you will NOT have much of a plan and you will most likely just post whatever comes to mind that day. For instance, you may post a little bit about your products and include a few links back to your website, but you don't have a strategy for your postings.
How To Write a Social Media Strategy
There’s no right or wrong way to write a social media strategy, so do whatever you feel is the most beneficial for you and your brand. A social media strategy can be as detailed or as brief as you want. Start by writing an outline of your strategy, and know that the more time you invest in your strategy, the more you will get out of it in the long-term.
What a Social Media Strategy Includes
A social media strategy includes: objectives, a social media audit, social platform research, posting details, and evaluation.
1. Objectives: The first thing you need to do is set goals and objectives. These should correspond with your overall marketing strategy so that your efforts on social media will help you achieve your broader marketing goals.
2. Social Media Audit: After you set your goals and objectives, review your existing social media presence. Consider questions such as, “How many followers do I have?”, “What content do I currently share?” and “How often do I post?”.
Pro Tip: It can be beneficial to look at some of your top competitors and ask yourself the same questions. This is a good way to see what your competitors are doing well at on social media and discover areas where they are not performing as well. This can provide you with some inspiration and can highlight possible pitfalls for you to avoid.
3. Social Platform Research: Figure out which social media platforms you need to focus on. Before deciding, it’s important you know who your target audience is and the key demographics of various social media platforms.
Pro Tip: It is important to focus on quality, not quantity. There are so many platforms to choose from that you may not be able to give all of them the attention required, so it is better for you to prioritize a couple.
Pro Tip: Set up an account on each platform to reserve your name in case you want to utilize that platform in the future. By doing this, you increase your chances of your username being consistent across all your platforms.
4. Posting Details: Consider how often you will post on each platform and what that content will be. Your should also include hashtags you want to use, which accounts you want to align yourself with and which accounts you want to avoid aligning with.
5. Evaluation: You should measure your success. Know that it is important to not get too caught up in metrics and follower numbers. Although you do need to gain followers in order to have a voice, it’s more important that your social media efforts actually help to improve brand awareness and your sales. I have provided a list of social media analytics tools.
Start planning your social media strategy now!
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Harmon, Elizabeth. "Winning Social Media Strategies for Artists in 2018." LightSpaceTime. Accessed Aug. 10, 2020. https://www.lightspacetime.art/winning-social-media-strategies-successful-for-artists-in-2018/