• Sydney Pope

Social Media Analytics Tools

A list of social media analytics tools to help you measure the success of your social media strategy.

In my previous blog post I talked about what a social media strategy is and how to write one. In this blog post, I will provide a list of social media analytics tools you can utilize to measure the success of your social media strategy.

Click to jump to a social media analytics tool you are interested in to learn more and to subscribe to. The tools listed below are either free, with limited features, or paid with a free trial.

1. Buffer Analyze 2. Sprout Social 3. Hootsuite 4. Zoho Social 5. Sendible 6. Keyhole 7. Rival IQ 8. Social Report 9. Socialbakers 10. Iconosquare 11. Tailwind 12. Likealyzer 13. Cyfe 14. Union Metrics 15. Quintly 16. Followerwonk 17. SparkToro 18. Audiense 19. Klear 20. Talkwalker 21. Google Analytics

Apart from these third party social media tools, there are social networks’ own analytics tool-kits:

1. Facebook Insights 2. Instagram Insights 3. Twitter Analytics 4. Pinterest Analytics 5. LinkedIn Analytics 6. YouTube Analytics

The purpose of my blog is to inform and hopefully excite you about everything PR, as well as to entice you to seek a PR specialist to help with your brand. So please visit my blog again to find out more about PR.

Talk to You Soon,



Lee, Kevan. "Know What’s Working on Social Media: 27 Paid and Free Social Media Analytics Tools." Buffer. Accessed Aug. 10, 2020.

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