• Sydney Pope

Public Relations for Artists

Every artist or creative professional should be using some form of public relations (PR) to build their business and personal brand.

In my last two blog posts I went over what PR is and the disciplines of PR. In this blog post, and future blog posts, I will be focusing on PR for artists.

There are three main constituents of the arts, which are visual arts, literary arts, and performing arts. Art PR is a fantastic tool that artists can use to create buzz around their work. The public is always curious to discover the latest news and it might as well be your art that people are talking about.

Some of the ways PR can help promote your art are:

1. Connecting your artwork with a wider media outreach and target audiences

2. Communicating your art with specific art journalists

3. Targeted social media management and engagement by growing a larger audience online

4. Developing relationships with collectors, curators, buyers, appreciators, and other endorsers

5. Event management and collaboration

PR Utilization

There are ways of utilizing PR to let the public know what you have going on. New exhibitions and new projects are great ways to show the public what you have been working on, as well as studio life, awards, collaborations, press coverage, social media mentions, and news.

Strategy is always very important when creating a PR plan, knowing what you want and when you want it is key. You need to know exactly who your audience is, grow an understanding of how to connect with your audience, develop your message and brand, and formulate a timeline of your goals and targets to reach. In my next blog post I will go over PR and marketing strategies that successful artists implement daily.

The purpose of my blog is to inform and hopefully excite you about everything PR, as well as to entice you to seek a PR specialist to help with your brand. So please visit my blog again to find out more about PR.

Talk to You Soon,



Khezr, Bahareh. "Why Art Needs PR." PR Insider. Accessed July 27, 2020.

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